![]() ![]() Switzerland's third-largest export sector has been hit hard by the COVID-19 crisis, with boutiques shuttered due to virus control measures, and the collapse of the tourism industry on which the luxury sector depends. Jean-Daniel Pasche, president of the Federation of the Swiss Watch Industry, is just happy the salon could be held in any format following a tough year for the industry. Hermes thereby ensured it could have a swish venue in the heart of Geneva "even for virtual meetings" and events, said de Seynes. The Parisian house set itself up in Geneva's Batiment des Forces Motrices, a grand entertainment venue on the River Rhone, and let two young French artists create an installation featuring the flagship H08 model presented at the salon. "It's inevitably a disappointment, given that there was already no event last year," he told AFP. Sending them fine wines, he would then settle down with the same vintage in the studio to talk them through new designs and models.įor Guillaume de Seynes, one of the Hermes brand's directors, the digital salon cannot quite replicate the traditional in-person set-up. Unable to travel due to the pandemic, he even set up chic Zoom aperitifs with luxury watch shops. That allowed them to produce slick content for Instagram and organize virtual tours of the factory. "We bought cameras, lights and set up a whole studio in the workshop, with decor. ![]() When Meylan realized that the pandemic was not going away any time soon, he invested in digital technology, shifting the brand into a new era. Moser produces around 1,500 pieces per year intended for collectors, which cost on average 35,000 Swiss francs (US$37,800). The company was founded in 1828 by Swiss watchmaker Heinrich Moser, who made his fortune in Saint Petersburg by joining forces with the Russian czars' jeweller Gustav Faberge. "It will never replace the salons and making contact in person," he added. Moser, told AFP.Įven once the crisis is over, online events will become more commonplace, he predicted. The virtual version is "a great opportunity to learn," Edouard Meylan, the head of luxury watchmaker H. ![]() Nineteen brands will be at the physical event in Shanghai. Lovers of beautiful watches have seen several new products unveiled by some of the 38 brands participating on the salon's digital platform.Ĭhanel has produced watches in pop colors inspired by 1990s eletro music Rolex made a dial from a fragment of meteorite, while Cartier has produced a watch strap from 40-percent plant material taken from waste apples. This year, with Europe battling a third wave of the pandemic, the fair - one of the major annual gatherings for luxury watchmakers - opened online on April 7, closing on Tuesday.īut an in-person version will run from Wednesday until Sunday in Shanghai, where the coronavirus is under control. The Salon International de la Haute Horlogerie, now restyled as Watches and Wonders, was canceled last year due to the coronavirus crisis. Geneva's international expo of fine watches switches to Shanghai on Wednesday for a physical version after staging an online edition to keep the prestigious fair going during the pandemic. ![]()
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